YouTube’s annual Made on YouTube event featured numerous new features aimed at helping creators and improving viewers’ experiences. To help YouTube creators with generative AI succeed, YouTube is developing tools powered by AI along with enhanced community features. At the occasion, YouTube rolled out a fresh feature known as ‘Hype’ that supports smaller creators in increasing their visibility and growing their fan base.
The feature permits viewers to proactively back a creator’s video by using a ‘Hype’ button, which propels the video up a leaderboard. Later this year, YouTube will merge Google DeepMind’s Veo generative AI video model into YouTube Shorts.
Google DeepMind’s Veo feature for YouTube shorts
Also, YouTube plans to adopt Google DeepMind’s Veo, the top generative video model from the tech giant, into Shorts. YouTube’s example includes a ‘BookTuber’ entering the story of a novel including The Secret Garden. Veo will give the ability to generate six-second standalone video clips that can subsequently be added to Shorts. According to YouTube, all items powered by Veo will come with a label that communicates to viewers they were generated with AI.
Aside from backgrounds, this is the first time YouTube creators with generative AI will be able to generate standalone videos of six seconds in length at 1080p quality. This denotes a large step ahead for content generation on the platform, empowering creators to use Artificial Intelligence to complete gaps or transitions in their videos. This feature allows creators a heightened degree of flexibility, letting them enhance footage they’ve previously taken or create new segments with no additional hardware required.
YouTube expands its dubbing feature
As a part of making content more globally reachable, YouTube is widening its auto-dubbing option. permitting creators to instantly produce dubbed soundtracks in diverse languages, which includes Protecting the creator’s voice tone and ambiance, we can employ French, Spanish, Italian, and Portuguese using AI-advanced ‘expressive speech’ technology.
Major announcements of Made on YouTube event
- YouTube’s background generation tool, Dream Screen, will now feature Veo, an AI model that offers greater capability for creating realistic backgrounds and individual video clips.
- The Inspiration feature within YouTube Studio will now include better recommendations and tools to help improve ideas, titles, and thumbnails.
- Creators can activate Communities on their channel pages, strengthening relationships with their audience through dialogue, shared materials, and much more.
- The Community Hub in the YouTube Studio application enriches the toolset available for creators to comprehend and engage with their audience, with suggestions for comment replies provided by AI.
- YouTube is rolling out auto-dubbing to more artists, which will help their content appeal to a broader worldwide audience.
- YouTube Shopping is moving into new areas, letting additional creators make money via affiliate links.
- Gifts is a new feature that helps creators earn more through a capacity for viewers to freely show excitement and support during live streams.