Since the release of the Galaxy S24 series has made and introduced a new beginning era of AI experiences in mobiles, Samsung is the first one to utilize this feature and enable its users to experience it in Galaxy AI form in different devices as the version name One UI 6.1 update.
Being a global technological leader towards innovations, Samsung has made its commitment to enhancing the experiences of consumers through AI-powered solutions, not only this the Galaxy AI features have gained a lot of popularity towards its dedicated user-centric design.
Galaxy AI Gains Momentum in Southeast Asia and Oceania
Samsung Electronics Co. Ltd has released findings from Samsung’s Consumer Marketing Insights Study on AI Precceptions, it has showcased the increasing popularity and awareness of Galaxy AI across the Southeast Asia and Oceania region. Including the users and non-users of Samsung Galaxy.
It has been recognized by the consumers of SEAO the potential AI holds in today’s world, and the interest in the upgrade features of Samsung Galaxy AI in smartphones has coped with the latest launches, it was stated that the users of Samsung Galaxy in SEAO have considered Galaxy AI as the top-used feature including– circle to search, Chat Assist and Generative Edit. about ⅔ of the users of Samsung Galaxy have utilized these benefits, according to the findings revealed in the survey.
Galaxy AI Enhances the Efficiency and Productivity of Users
In SEAO, AI is used as the most speed up information retrieval and also can enhance editing. This is how efficiency and productivity can be enhanced by AI and it provides a lot of benefits to the consumers and also helps to boost their confidence and sense of empowerment. Samsung Galaxy users have expressed their satisfaction with the capabilities that increase the efficiency and productivity of Galaxy AI, it follows the main top three features:
- Circle to Search (92%): it becomes faster to find information by streamlining social media and internet interaction with simple and intuitive gestures, AI makes it possible.
- Transcript Assist (90%): it becomes more convenient for the users to transcribe their meeting recordings and generate summaries and translations through this feature.
- Generative Edit (89%): this feature makes it easy for the users to easily resize, reposition, or realign objects in photos to perfect a great shot.
Non-Samsung users have also shown interest in Galaxy AI
There is no doubt that Galaxy AI has provided a vast experience to users in SEAO and not only this now non-Samsung users are encouraged to gain experience with Galaxy AI.
Now non-Samsung Galaxy users consider Samsung Galaxy Smartphones for their next upgrade, and the top driving factors are the advanced Galaxy features also the importance these features are showing to the users. Particularly users in SEAO most appealing features in Galaxy AI like Generative Edit, Circle to Search, and Live Translate.
“We are thrilled by the positive reception and high adoption of Galaxy AI features by Samsung users across the SEAO region. Through the One UI 6.1 update, we are bringing Galaxy AI to more Galaxy devices, and providing powerful mobile AI experiences to as many users as we can.
As this study shows, Galaxy AI is generating interest and excitement beyond current Samsung users, and we are strongly committed to continuing to deliver AI-first experiences across our mobile devices to empower users and enrich their lives.
Consumers can look forward to new and innovative mobile AI experiences, as we further refine the Galaxy AI experience for our upcoming devices and Galaxy ecosystem” said Carl Nordenberg, VP & Regional Head of the Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania.