Meta AI has introduced smarter features to its product that make it user-efficient. It is observed high engagement with our generative AI ad tools where over a million advertisers are actively using it, and approximately 15 million ads were generated using the tool in the last month.
Meta’s generative AI ad features saw an average CTR increase to 11% and the average conversion rate was improved to 7.6% compared to campaigns not using these features. List of the new features in the Meta AI Product includes,
Meta AI Now Has a Voice
You can say something to Meta AI in Messenger, Facebook, WhatsApp, and Instagram Direct and it will reply to you audibly. Ask questions, let AI tell you something you want to know, or maybe say a joke to make you laugh.
Starting today, you will also be able to switch between voices for your assistant with some of them being AI voices of Awkwafina, Dame Judi Dench, John Cena, Keegan Michael Key, and Kristen Bell.
Meta AI Can Now Answer Questions About Your Photos
You can also now share photos in your chats with AI and instead of text, Meta AI is capable of recognizing and answering about it thus helping a person learn more about the world. That means you can take a picture of a flower during a walk, and then ask Meta AI what type of flower it is. Or you can post a picture of some food that you would like to prepare and use AI to tell you how to prepare it.
Meta AI photo editing feature, If you want to repost the photo from your feed to your IG story, AI’s new background option can look at the photo, understand what is in the picture, and create a fun background for the story.
Even More Meta AI Related and Integrated into Facebook, Instagram & Messenger
This, if added to AI’s Imagine options, will enable you to directly ‘imagine’ yourself as a superhero or anything else right in the feed, Stories, and even profile pictures! You can thereafter repost the AI-compiled images and your friends can view, respond, or even mimic them. AI can also assist with captioning your Stories on Facebook and Instagram.
For example, In Messenger and Instagram DMs, there are chat themes that let you pick a new background, and even change the color of the text bubble which are visible to all the members of the chat. Now, you can create the best-personalized theme suitable for your chats with the help of AI. To add a theme simply tap Themes in your chat details section and you are good to go.
Meta is experimenting with new Meta AI-created posts in your Facebook and Instagram feeds, so you might see pictures generated by AI for you or trending topics. If, for example, a suggested prompt is presented, you can touch on it to further take that content in a different direction or swipe to, literally, Imagine new content.
Meta AI is now enabling thousands of businesses to acquire business AIs through click-to-message ads on WhatsApp and Messenger in English to enable them to get their business conversational AI that can engage with their customers and facilitate commerce. These business AIs help businesses to talk to more clients and to sell more so they can answer clients’ frequently asked questions, recommend products, and close the sale.