Snapchat is extending GenAI functions to a program that developers can incorporate when designing the AR special effects found in the application called lenses. These are special effects that the users can incorporate into the videos and photos in the application. The company said already it employs GenAI to drive a selection of features, which are currently obtainable on Snap, including bitmoji backgrounds, chat wallpapers, Dreams, and AI pets. Snapchat Introduces GenAI to enhance the experience of users to create more fun and enjoy AR stickers.
Check out the new AR integrations of Snapchat GenAI
With Lens Studio as the new AR authoring tool, users will be able to create bespoke machine-learning modes for the lenses. Also, gene elements are integrated into a program that developers can apply when designing the AR special effects of the app called lenses. These are features that users can place on videos or pictures when using the application.
The new tools in the AR authoring tool – Lens Studio – will enable users to develop unique machine-learning modes to drive the lenses.
Such accomplishment of running the GenAI models in real-time on mobile devices is made possible by our team breakthrough to optimize faster, more performant GenAI techniques. Our researchers and engineers are working day and night to make GenAI even faster and lighter so that our Snapchat community can create and connect to friends while on the go. Bitmoji Backgrounds, Chat Wallpapers, Dreams, AI Pets, and, of course, our AI Lenses rely on the GenAI techniques.
It is also introducing the GenAI Suite in Lens Studio, its AR creation platform. This suite enables AR creators to train new ML models and assets for their Lenses, which would have otherwise taken a lot of time to develop. It positively enables artists, creators, and developers to blend custom ML models with AR features, which opens up new perspectives.
Snapchat makes the release of AR technology more special
Snap is aiming at developing technology that will help communities in different parts of the world to communicate and be creative. Announcing the new features, Snap revealed that it had collaborated with London’s National Portrait Gallery to design lenses based on some of the most famous portraiture styles using the GenAI Suite. A set of portrait-style lenses is available to the users and a Snap can be taken to be sent to the museum’s “Living Portrait” projection wall. The integration of real-time GenAI and creative tools in Lens Studio 5. 0 is to bring a monumental shift in the way creators engage with AR, making it more natural and effective.