Google’s AI search feature SGE, which works to provide quick and accurate results, has become a topic of discussion in the context of giving false and spam results. Firstly, let’s briefly know what Google AI SGE is, how it works, and why Google developed the Search Generative Experience feature despite having a Google search feature.
Google AI SGE
Google officially launched Google AI SGE in more than 120 regions in November 2023. The main objective of this AI tool is to present accurate and proper results to the searcher in less time which does not contain unwanted data.
The lab option appears on the normal Google page. After clicking on it, you will get information on different subjects through this feature. Although the results can also be searched in Google search, it addresses the unwanted data due to which the researcher has to search further to get the exact result.
Google’s AI search Feature Led Users To Spam Sites
Recently, it was observed that Google SEG detected unwanted spam which showed adverse search results, it was also observed that an AI powered by artificial intelligence was causing spam site visits full of malware. Renowned SEO expert Lily Ray first discovered this problem by searching “pitbull puppy for sale craigslist” and encountered many unwanted spam pages in the results. She shared this problem on his social media platform account X After this, many other users also confirmed wrong results which were outside their search domain.
Taking this problem into account, Google immediately strengthened SGE’s security system to deal with it and assured that SGE will continue to improve its security system further. These queries that came up were immediately fixed, which shows that Google representatives are committed to maintaining the integrity of the results.
As we know Google is the first trusted environment for security and safety policy, and AI is a part of a growing revolution in which we have to adopt it as a positive environment and use it as the right thing and avoid such unwanted things. To enhance its true form by removing malware, spam, and unapproved systems.