Bing Generative Search feature has been dropped by Microsoft with the power of generative AI and large language models (LLMs), however, reports say that this feature is similar to Google’s AI overviews which were publicly released in the US in May.
Bing’s AI-powered feature shows the sources from where the content was taken, also this feature is currently being shipped to avoid incidents of AI hallucinations that AI overviews suffer from.
Let’s look forward to the ‘Bing Generative Search Feature’ in detail.
The new feature is built with the company’s large language and small language models(LLMs and SLMs), however, the AI models that are used did not reveal yet.
Microsoft highlighted that the AI can contextually understand the search query by processing millions of sources of information to match the content, thereafter it uses the data to generate relevant search results.
Therefore, it was announced by Bing, that their new generative search feature currently holds a small percentage of search queries, also this feature is the extension of the company’s AI-powered chat answers on Bing which was released in February 2023.
Visually, Bing’s generative search looks very similar to Google’s AI overviews, at the top of the Bing search result page it appears inside a grey box. The snapshot of information comes with a headline, a document index for easy navigation to the right section, and source citation. The AI also adds images, videos, and tables whenever necessary.
Meanwhile, the Bing generative search shows the traditional search results will move to the right side of the page, and the left side shows the snapshots, followed by the source links and then related search results.
The company also stated that this feature optimizes accuracy and has refined its approach to focus on that. Moreover, the architecture of this model was not disclosed yet, the company only highlighted the monitoring feature.