Google will also be recognized as the official search AI partner of Team USA which will for the first time establish a partnership between the games or sports nonprofit and a technology company for the broadcast 2024 Olympics games, according to the three companies’ statement.
The company independently became the “official AI sponsor for Team USA” and starting on July 26, when the 2024 Olympics broadcast begins, you will be hearing that a lot. Several of the important features that involve the use of AI Artificial Intelligence from NBCUniversal will be extensively featured during the games event in partnership with Google.
This comes at a time when NBCUniversal, the network that broadcasts the Games in the U. S. is steering its coverage toward changing demographics not used to watching live TV and Generation Y who are used to watching clips online. In the deal to make the advertisements for Gemini, and other AI products that Google owns, announcers and commentators will try to fit Google Search AI Overviews into episodes by answering Olymp, and Paralymp queries.
Google partnership with US and NBCUniversal for Paris Olympic Games
Google will apply AI to the U. S. broadcast of the Paris Olympics so it will let the sports commentators explain the competitions with the help of AI; the company reported on Thursday together with NBCUniversal and the U. S. Olympic and Paralympic Committee.
As part of the latter and for the first in the history of Team USA, a sports nonprofit that sponsors athletes, Google has been introduced as an official search AI partner for the company, the three enterprises stated in a joint statement.
The announcement comes as NBCUniversal, which broadcasts the Games in the U. S., is gradually rebranding its coverage to appeal to the population that does not watch live TV and the youngsters who are used to watching clips online. The media company owned by Comcast stated earlier that it will air an AI-driven daily recap of the competition narrated by AI substitutes of people such as color commentator Al Michaels.
When it comes to Olympic events some of the rumors during the daytime and primetime coverage, NBCUniversal’s anchors will leverage Google Search’s AI Summaries for answers to some of the questions like roles of the pool-lane draw, in a swimming event.